BROILER PROFIT STARTS AT DAY ONE!

In broiler production, profit is built and protected from day one through management and low mortality, not only at the point of sale. Focus on survival early.

Profit is realised when you sell birds, but it is secured by preventing avoidable deaths across the production cycle. Every chick matters.

It begins with sourcing quality day-old chicks. Poorly hatched chicks often bring brooding problems and weak performance that cost you later.

Brooding is the most delicate stage because broilers have weak immune systems then. Your care, comfort, and feeding must be precise to keep them strong.

Acceptable mortality during brooding is 5%. When you exceed it, losses begin immediately and your margin shrinks fast. Manage tightly.

Biosecurity also determines outcomes because it includes all measures that safeguard bird health and survival. Prevent disease before it spreads.

Low mortality combined with high performance drives strong return on investment and sustainable profitability. Consistency wins every flock. Have a good day.

Salutations,  
Abdullah Opeyemi Akande  
B.Agric. (FUNAAB)  
GAS (NIAS)  
M.Sc. Animal Sci. (UI)  
RAS (NIAS)  
M.Sc. Int’l Business (UU, UK)  
Ph.D. in view