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QUALITY HAS A PRICE: RESEARCH BEFORE JUDGMENT

August 22, 2026

Success requires sacrifice and preparation because quality rarely comes cheap. Many people desire valuable things but forget the commitment needed to achieve them. Proper research helps us understand value better.

Last week, I received an enquiry about pure Kalahari and Boer goats from a client seeking quality breeds. I explained the prices ranging between two million naira. Quality matters always.

Some people believe goats should cost little because they compare all animals equally without understanding breed differences and market value. Research first before judging unfamiliar products. Research saves poor choices.

The client reacted negatively after hearing the price, but I remained professional and advised him to conduct proper research before making conclusions. Calmness preserves respect always. Good manners build trust.

Premium livestock requires knowledge, investment, and patience from buyers and sellers. Instead of insults, asking questions creates understanding between people. Respectful communication remains important everywhere. Wise choices create lasting success.

Regards

Abdullah Opeyemi Akande
B.Agric. (FUNAAB)
GAS (NIAS)
M.Sc. Animal Sci. (UI)
RAS (NIAS)
M.Sc. Int’l Business (UU, UK)
Ph.D. in view