ASEWO OWO: WHY JUMPING FROM ONE BUSINESS TO ANOTHER CAN DESTROY SUCCESS. Every business has challenges, but abandoning one rarely creates lasting progress or wealth.

Yorubas describe ASEWO OWO as someone who constantly jumps between businesses. This habit prevents mastery, weakens consistency, and makes it difficult to build valuable experience.

Years ago, we lost animals after they consumed mouldy feed. We introduced toxin binders, improved feed management, and overcame the challenge effectively instead of quitting.

We also battled lice infestation and stillbirths. Better sanitation, neem-based fumigation, and improved management practices helped us solve problems while strengthening our farming systems.

In ten years of farming, challenges have become valuable lessons. I stayed committed, learned continuously, restrategized, and transformed difficult experiences into practical expertise for others.

Success requires patience, resilience, and continuous learning. Consultants charge for experience because their lessons can prevent costly mistakes. Do not quit; learn, adapt, and grow.

Best regards,

Abdullah Opeyemi Akande
B.Agric. (FUNAAB)
GAS (NIAS)
M.Sc. Animal Sci. (UI)
RAS (NIAS)
M.Sc. Int’l Business (UU, UK)
Ph.D. in view