Every business and brand exists to create value, not charity. Behind every successful professional are years of sacrifice, learning, investment, mistakes, and persistence behind them.

Therefore, expecting free consultations from experts simply because information appears online is unfair. Their knowledge represents experience, training, resources, and countless hours spent developing expertise.

I personally avoid free consultations except for relatives, friends, young people passionate about agribusiness, and colleagues. When I need specialists, I willingly pay for expertise.

This is where our culture must change. Nigerians and Africans often chase free services without recognizing their value. Paying appropriately encourages respect, accountability, and professionalism.

Many problems appear simple online, yet proper solutions require careful assessment. Sharing everything publicly can undermine colleagues whose expertise, experience, and livelihoods deserve recognition too.

Paying experienced professionals for guidance is not wasteful; it can accelerate your progress dramatically. Sometimes, expert knowledge is the shortcut that helps you succeed consistently.

Abdullah Opeyemi Akande
B.Agric. (FUNAAB)
GAS (NIAS)
M.Sc. Animal Sci. (UI)
RAS (NIAS)
M.Sc. Int’l Business (UU, UK)
Ph.D. in view