Buying animals through pictures and videos can be risky because images may be enlarged, carefully framed, or presented differently from reality. Transparency protects every buyer.

Whenever possible, have a trusted person physically inspect the animals before payment. This simple step can prevent disappointment, financial losses, and unnecessary disputes for buyers.

A colleague shared that GIGR Farm’s CEO praised Abak Farms Ent for never zooming pictures or videos to make animals appear unusually large. Representation matters.

That commitment to truthful presentation may explain why customers continue patronising the business and recommending its services to friends, relatives, and other farmers across Nigeria.

Unfortunately, some animal suppliers reportedly use misleading images and videos to influence buyers. Such practices damage trust, customer confidence, and lasting relationships within the industry.

Animal trading should be built on honesty, information, and accountability. When suppliers show animals exactly as they are, customers buy confidently and businesses earn respect.

Best regards,

Abdullah Opeyemi Akande
B.Agric. (FUNAAB)
GAS (NIAS)
M.Sc. Animal Sci. (UI)
RAS (NIAS)
M.Sc. Int’l Business (UU, UK)
Ph.D. in view